Case Study: Designing Pyrex Point Of Sale Consumers Can’t IgnoreDesigning Pyrex Point Of Sale Consumers Can’t Ignore Pyrex UK’s marketing manager approached WrightObara aiming to solve a years-old issue for the cookware brand. She highlighted how she’d seen various attempts at communicating the benefits of its borosilicate glass fa ll flat over her year s working with the brand. Rising to the challenge, here’s how WrightObara created a trade campaign that would succinctly communicate the benefits of its glass, engage a trade audience, and give way to a wealth of attention-grabbing Pyrex POS (Point of Sale) material.Congratulations to you and your team for a great job (even working until midnight) to create this product video. I have made a lot of cookware product videos for T

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