Case Study: Transforming THE EVERGREEN Trade Catalogue Into A Sales MachineTransforming The Evergreen Trade Catalogue Into A Sales Machine Evergreen Garden Care UK (formerly Scotts Miracle-Gro UK) is the nation’s leading manufacturer of garden care products, including plant food, compost and pest control. After successfully completing the 2018 trade catalogue and various other trade marketing campaigns, WrightObara was asked to create the 2019 catalogue and its Irish counterpart. With a print run of 5,000, the trade catalogue plays a key role in the company’s sales cycle. Evergreen was impressed by WrightObara’s catalogue design ideas, geared towards increasing product sales in to retailers. Under new ownership, Evergreen was keen to redefine the way the business is portrayed w

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