A Japanese pharma firm’s Master Data Management platform failed to provide sales reps with reliable outlet-level insights, undermining confidence. IQVIA introduced a SaaS-enabled integrated data platform for outlet hierarchy management, bridging data from multiple sources. This created a single, trusted definition of “outlet” and automated alignment, supported by clear governance and user-friendly interfaces. The solution restored rep confidence, improved sales visibility, and established a scalable roadmap for broader data governance across brands.

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