Creating Better Business Forecasting and Marketing
Creating Better Business Forecasting and Marketing
3 PagesJoanna Sim Deputy Director, Digital Experience and Data Analytics at Science Centre Singapore Creating Better Business Forecasting and Marketing Efforts at Science Centre Singapore NOVEMBER 12, 2021 - VIEW ONLINE It’s nearly impossible to properly forecast without the right data. But having data isn’t enough. Many organizations have data, but it’s stuck in Excel spreadsheets, making cross-company access cumbersome. To properly navigate a complex business environment, data needs to move freely throughout your company. The Science Centre Singapore is striving towards being a data-driven organisation as part of our digital transformation journey. To this end, I have a two-part role within the organisation. First, it is my responsibility to leverage our various platfo
