This solution addresses challenges in tracing specialty drug sales, where fragmented data and manual processes hinder accuracy and reporting. IQVIA Outlet Management provides a centralized ecosystem that merges outlets into standard hierarchies, aligns with reference accounts, and ensures reliable data stewardship. Delivered as a SaaS solution, it complements existing MDM systems while reducing complexity and IT burden. The platform automates workflows, supports ad-hoc adjustments, and ensures consistent, governed account-outlet hierarchies. With embedded stewardship services and scalable technology, it empowers commercial leaders to improve ROI and make smarter go-to-market decisions.

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