Creating a more personalised experience to drive sales
Creating a more personalised experience to drive sales
6 PagesHow a fashion brand doubled sales from online marketing with PureTargeting Creating a more personalised experience to drive sales The marketing team at Luke 1977 had a bold vision for the brand—to completely transform its online customer experience with personalisation. They believed personalisation was key to delivering growth and improving customer loyalty. They turned to Pure360 to help them achieve this vision. About Luke 1977 is a leading contemporary menswear brand with a global following. The fashion retailer’s eCommerce store, customer-focusedapproach, and support from independent boutiques have driven its growth. The business employs one hundred people across eight physical stores and three o ces across the UK. Challenges The marketing automation technology Luke 1977 had been
