Rigby & Mac – custom emails for consistent brand experience The brief Dan Rigby, co-owner of Rigby & Mac supplied Pure360 with a short brief stating that although Rigby & Mac are conscious about how their brand is represented, they are very open to ideas. They wished to follow best practice for email in terms of getting into people’s inboxes, and enticing them to open and click-through to their website. They also wanted a creative that would mirror their website design to a create consistent brand experience. The product Case Study: Rigby & Mac's custom email design sees them shortlisted for online retailer awardPure360 created a template for Rigby & Mac that is not only on-brand and conforms to best practice for email, but also utilises the ‘three eclectic stores’ angle by separating th

Join for free to read