1 © GfK October 19, 2015 | Case studies Creating a better user experience for the smart home BSH is the European manufacturer behind iconic white goods brands like Bosch and Siemens. Situation BSH’s Home Connect platform enables people to control washing machines, dryers, refrigeration, coffee machines, ovens and dishwashers from a single app on their mobile devices. Ahead of the commercial launch of a new version, BSH wished to investiga

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