Building better relationships with young pharmacists
Building better relationships with young pharmacists
1 Pages1 © GfK 2015 | Case studies Building better relationships with young pharmacists Situation Our client wanted to target young pharmacists (under 35 years old) more cost-effectively, on the right devices and channels, and with the right sort of information. Approach ? We recruited more than 100 working pharmacists in the target age group to participate in a longitudinal integrated study. ? We measured their actual online behavior across
