Case Study
Helping car dealers enhance the customer experience
1 © GfK 2015 | Case studies This company is one of the largest car manufacturers in the UK. Helping car dealers enhance the customer experience Situation The client wanted to relaunch its sales and service survey and online reporting output, along with a website that: ? is easy for dealers to use ? supports the real-time upload of individual customer feedback ? allows for immediate communication of hot alert responses to the dealer