BACKGROUND Graco Inc., a B2B manufacturer of uid handling products and solutions for homeowners, contractors, and more, has utilized the BrightEdge platform for ve years. When they rst began working with BrightEdge, Graco’s top pages were not their preferred landing pages. The Graco marketing team dove into technical SEO strategies and added canonical tags pointing to preferred pages in order to strengthen content and rank for the best possible keywords. Next up? The Graco team, including Geo Angell, Senior SEO Specialist, strategized to create new content and optimize published content frequently in order to drive top-of-funnel leads into mid-funnel sales opportunities. The plan was to do so by providing valued content and gain control over featured snippet opportunities. THE

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