CPG Brand Case Study alphonso.tvA CPG Brand was being outspent by its largest competitor (Competitor A) on TV, especially for its specific target audience. Competitor A advertised heavily on the Food Network, FYI Network, the Cooking Channel, and other female-skewing network like Hallmark and Bravo. Staying top-of-mind for this core audience required more effective reach and frequency for the CPG Brand. 01 The Challenge. Competitor D CPG Competitor A Competitor C Competitor B Brand A B C BET E! Freeform OWN Lifetime Bravo Hallmark Nick2 Nickelod... Lifetime... CBS NBC TLC MTV FYI TVLand ABC A&E FX USA VH1 Animal P... Telemun... Cooking Food HGTV TBS FOX FXX UNIMAS AMC CMT CNBS CW02 Analysis. Competitor A’s ads aired mostly on sitcom, food, and rea

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