Consumer Packaged Goods (CPG) - Mirum Shopper & CPG brand
Consumer Packaged Goods (CPG) - Mirum Shopper & CPG brand
1 PagesOBJECTIVE Reve Marketing partnered with Mirum Shopper, a shopper engagement agency, to drive word-of-mouth for one of the agency’s CPG clients, which sold leading hair care products. The goals were to: Drive consumers to purchase at a top national drugstore chain Grow brand awareness and household penetration in key product categories SOLUTION Reve Marketing delivered a fully mobile-optimized social couponing solution and created a lan
