Case study: CPG advertisers see more e?cient buying through Deal IDs March 22, 2017 For many advertisers, the challenge in buying digital inventory from open exchanges is ?nding enough of the right kind of inventory. Sometimes this means ?nding inventory from premium publishers, sometimes it's ?nding impressions that will achieve speci?c KPIs. Until recently, advertisers had to search through billions of impressions from thousands of publishers to identify inventory that helps them reach their goals at the right price. This is where Deal Identi?ers (Deal IDs) have come to the rescue, enabling sellers, like our ad exchange, to package inventory by speci?c attributes, such as demo, location, performance or ad format. Deal IDs take the guess work out of ?nding the right inventory and help ens

Join for free to read