Case study: Nextag ad campaign helps shoppers ?nd great deals January 30, 2017 By Courtney McKlveen, Vice President and Industry Lead, Retail, Travel & QSR Ahead of the 2016 holiday shopping season, comparison-shopping site Nextag explored new ways to maximize its digital ad e?orts to reach its audience of online shoppers. Nextag turned to Oath for innovative ways to build on the success of earlier search advertising campaigns and to deliver search ads on native ad supply. "The results were impressive," said Rajneesh Gupta, Vice President of Marketing, Nextag. "We saw signi?cant lift in every benchmark compared to standard search and native advertising campaigns." The Nextag campaign led to: a 106% lift in return on ad spend compared to standard native ad campaigns an impressive 450% highe

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