It’s a very useful tool for having a deep dive into the background of the talent that we’re looking to work with. It’s really helpful for us to see the detailed insights of someone’s audience before we engage with them. Predominantly, we’re looking at their actual reach, their actual engagement, or the percentage of their audience that is based locally. It’s good to see if they’re working with our industry peers too. Ashley Martin PR and Partnerships Specialist Country Road The dilemma Established in 1974, women’s clothing brand Country Road has built a strong reputation on the values of ethics, responsibility, and tradition. The company adheres to this narrative throughout its operations, from the materials used in its classic Chambray Shirt.

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