The dilemma A visual, inspiration-fueled industry like arts and crafts relies heavily on content creators to showcase the how-to’s and possibilities of a brand’s products. For Cricut, a U.S.-based brand, bringing their inspiration into international markets via influencers proved challenging with their previous solution. It didn’t allow for localized contracts or payments, nor did it connect them with niche nano influencers or micro influencers. With marketing teams around the world, Cricut switched to Klear to unify its teams, form stronger influencer partnerships, and grow brand awareness. Klear’s platform is built to scale and includes international features like local currencies and multi-language contracts to support brands wherever they are.

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