The dilemma Staying ahead in marketing requires brands to think with innovation in every way possible. For this consumer audio brand, innovation doesn’t just apply to their product research and development but also to their marketing. The brand aims to maintain its reputation as a leader in headphones, earphones, wireless systems, and other audio electronics, and it needed a way to connect with consumers around the world who could share their experiences and stories in digital campaigns. The brand chose Klear to power its influencer marketing strategy. By tapping into Klear’s extensive global database of more than 30 million influencers around the world, the brand can easily and authentically create top-of-mind awareness, showcase its products, and highlight its leadership and innovation.

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