“For the trade-focused Cotton Incorporated campaign, we chose LinkedIn because it’s a professional network. Campaign setup is straightforward, and it’s easy to reach our target audience based on job title and industry.” Jordan Sabella Associate Director for Search and Social, Mindshare World* Challenges For their trade-focused campaign, Cotton Incorporated was looking for a way to build awareness about their services and connect with decision makers in multiple industries, including fashion and retail. They sought to: LOCATION Cary, North Carolina, USA NO. OF EMPLOYEES 51 - 200 INDUSTRY Textiles Cotton Incorporated Embraces LinkedIn Carousel Ads, Drives Engagement Cotton Incorporated is a not-for-profit that works with both consumers and brands, retailers, and the supply chain to

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