How National Australia Bank used LinkedIn carousel ads to engage its audience with insights on the 2018 Australian Federal Budget A CAROUSEL SUCCESS STORY WHY IT WORKS RESULTS ACHIEVED ABOVE THE REGIONAL BENCHMARK ON ENGAGEMENT AND CTR OBJECTIVES TARGET AUDIENCE 01 To position NAB as the bank that backs businesses when it really matters 02 To create new and deeper customer relationships by sharing valuable insights 03 To deliver insights in an innovative and engaging way National Australia Bank • Australia’s largest business bank, with a 160-year heritage • Serves 9 million customers across more than 800 locations in and beyond Australia “During a macro event which impacts everyone in Australia, the LinkedIn carousel hooked our audience in with a relevant insight and encou

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