Targeted Mail Increased Response By Over 50% For Alder Hey Children’s Charity
Targeted Mail Increased Response By Over 50% For Alder Hey Children’s Charity
6 Pages1 TARGETED MAIL INCREASED RESPONSE BY OVER 50% FOR ALDER HEY CHILDREN’S CHARITY2 Like most charities, Christmas is a critical fundraising period for Alder Hey Children’s Charity. Money raised at Christmas has a huge impact on the lives of the children and families at Alder Hey Children’s hospital. In previous years, the approach was to send an unsegmented mailing to as many donors on the database as possible. With diminishing ROIs and falling
