Worldwide, the Animal Health industry is a hundred billion dollar sector and one that is expected to continue growing. It is comprised of a diverse product & service mix; products including medical devices and nutritional supplements to veterinary and related services. Certain markets in this sector are dominated by a small number of large buyers. In these regions, a business’ global pricing strategy for the product portfolio may not keep the organization competitive. One international company partnered with Pricing Solutions to execute a Pricing Research & Analytics project that uncovered millions in revenue and margin improvements and helped the business maintain its market positioning. The Challenge Growth in profitability was levelling off in one of the client’s b

Join for free to read