Data Drives Commercial Success: Coop Alleanza 3.0 Unifies Retail Operations to Create Europe’s Largest Cooperative Goals Unify customer, product, and sales data to drive e-commerce and CRM strategies Help ensure corporate compliance with GDPR requirements Deliver a consistent yet unique customer experience across sales channels Solution Integrate product data using Informatica MDM – Product 360 to power new e-commerce site Deploy Informatica MDM to achieve GDPR compliance Drive group-wide business agility and efficiency across sales channels through a unified customer view Results Supports the commercial success of easycoop.com with unified customer, product, and sales data Helps achieve GDPR compliance by cleansing and managing customer information Personalizes the shopping

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