Transforming High-End Automotive Retail: Jardine Motors Makes the Road Trip to a Single Customer View “ Informatica Customer 360 is the glue that binds everything together and enables us to drive digital transformation while continuing to use our legacy systems.” Alex Brown Head of Digital Marketing and Transformation Jardine Motors Group Goals Solution Results Build better customer relationships by establishing a single view of the customer across multiple dealer management systems Consolidate customer data from legacy systems within Salesforce using Informatica Customer 360 Allows sales and marketing to build better customer relationships through digital marketing and householding Comply with General Data Protection Regulation (GDPR) privacy mandates and rights require

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