Coop Alleanza 3.0: Transforming digital experience in-store How the leading grocery distribution chain in Italy used Magnolia to launch a communication strategy that offers customers interactive in-store digital experiences Coop Alleanza 3.0 Case Study Increasing customer loyalty and offering personalized experiences, both in-store and online Coop Alleanza 3.0 was founded on January 1, 2016 through a merger of Coop Adriatica, Coop Consumatori Nordest and Coop Estense, making it the biggest cooperative in Italy and one of the top three in Europe. In Coop, owners are the consumers: they came together to achieve better prices and quality in the goods and services that they purchase. Now Coop Alleanza 3.0 boasts a network of 419 shops (56 Ipercoop and 363 supermarkets) located

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