Transforming marketing efficiency and effectiveness in-store with innovative technology Challenge To boost sales at it’s 2,400 stores across Europe, leading high-street retailer CPW runs major marketing campaigns in its stores and updates in-store materials to reflect market and product changes. In-store marketing creates a buzz around the latest products and technologies, informs customers about the latest products and promotions, and helps converts more customer visits into sales. To maximise the efficiency and effectiveness of in-store communications, CPW needs to deliver the right communications to the right stores first time, quickly and cost-effectively. In the past, however, fragmented information and processes hampered and sometimes delayed the delivery of in-store marketing materi

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