Case Study
Iron Mountain's Conversion Optimization Strategy
Case Stud y Equity T rust’s Conversion Op timization Strategy 200 % Lead Generation Conversion Rate Lift Business: Equity Trust Sector: Finance Optimized Conversion: Member Sign Ups Solution: Web Redesign Conversion Analysis P a g e | 1 © 2007-2014 WiderFunnel Marketing Inc. Expert Conversion Advice Ensures a Successful W ebsite Redesign for Equity T rust Equity T rust is the nation’s leading p rovider of self-directed IRAs and 4 01ks, with $ 12 b illion dollars of retirement p lan assets under ad ministration. W hen they emb arked on a web site redesign p roject, they needed to make sure it wouldn't hurt their b usiness results. T hey'd engaged with W iderF unnel for A/B testing b efore, which had multip lied their landing p age conversion rates. T hey