Fintech and Financial Services: How Credit Saison Overcame Its ‘DMP Challenge’ with a CDP

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Data utilization is rapidly gaining momentum at Credit Saison Co., Ltd., a leading credit card company in Japan. To expand its big data business by taking advantage of the data generated in its highly successful financial businesses, Credit Saison began using its own data management platform—christened the SAISON DMP—in 2016.3 Fintech and Financial Services: How Credit Saison Overcame Its ‘DMP Challenge’ with a CDP.

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Fintech and Financial Services: How Credit Saison Overcame Its ‘DMP Challenge’ with a CDP

Fintech and Financial Services: How Credit Saison Overcame Its ‘DMP Challenge’ with a CDP

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