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Case Study

Consumer Retail Application

Consumer Retail Application

CapTech Consulting
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CONSUMER RETAIL APPLICATION RETAIL & CONSUMER GOODS CASE STUDY BUSINESS CASE A Fortune 500 retailer sought to provide consistency across transaction channels in order to drive more frequent purchases. With more than 59 percent of traffic received from mobile devices and a unique brand built on customer engagement, the retailer recognized the need to position the mobile channel as a coherent extension of its web e- commerce platform. The exis

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