Consumer Packaged Goods (CPG) - Sara Lee
Consumer Packaged Goods (CPG) - Sara Lee
1 PagesOBJECTIVE Sara Lee wanted to increase sales and drive trial of its Jimmy Dean D-Lights® Breakfast Sandwiches, Breakfast Bowls and D-Lights Breakfast Bowls with new customers. The brand was searching for a solution that would help it target women and moms through its current customers’ social media networks. SOLUTION Reve Marketing worked with Sara Lee and its agency to design, plan and implement a social couponing program, and provid
