Consumer Packaged Goods (CPG) - ConAgra Foods, Inc.
Consumer Packaged Goods (CPG) - ConAgra Foods, Inc.
1 PagesOBJECTIVE ConAgra, one of North America’s leading packaged food companies, wanted to build brand awareness, acquire new customers and drive sales of Hunt’s tomato products in partnership with Kroger supermarkets. Speci?cally, the company wanted to target friends and family members of current customers, as they tend to have similar food and culinary interests SOLUTION Reve Marketing’s approach was to create a social couponing progra
