OBJECTIVE Kimberly-Clark wanted to increase its reach for Huggies Diapers to more moms through networking on social platforms. In addition, the company wanted to create an engaged, loyal customer base through which to test the application of other brands in the extended KC brand portfolio. SOLUTION Reve Marketing’s social couponing solution: friends or posted once on a social networking site. Automatically tracked the end-to-end proc

Join for free to read