The Challenge As part of a company-wide transformation project, Pacific Brands identified that significant supply chain and customer service benefits could be achieved by consolidation, initially of a number of Victorian operations and then eventually incorporating tasks from the New South Wales DCs. Seasonal and promotional variations can have a huge effect on the volume of work passing through the DC at any given time so Pacific Brands made flexibility and scalability a key driver in the DC design and operations. Pacific Brands appointed Dematic as the ideal partner to assist with the design of the new DC’s internal infrastructure and implementation of leading edge order fulfillment technologies. Voice Picking the Best Fit Pacific Brands had prior experience with Put-

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