The Challenge “The decision to expand our DCs was driven by our volume growth, we have grown 10 percent in 2006, and are showing 20 percent so far this year,” says Bobby Burg, Senior VP of Supply Chain Strategy for Southern. “Like in many other industries there is consolidation occurring, meaning fewer and fewer wholesalers. Much of our growth is coming through consolidation.” Our Solution next-day delivery to almost 140,000 customers. It uses exclusively its own internally managed fleet. Orders received by 5:00 pm are delivered the following day. The company is constantly refining its automation process to ensure the most efficient production and consistent level of customer service, despite its continual growth. Southern maintains a strong focus on customer service,

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