Comfy is a leading retailer in the consumer electronics segment in Ukraine with over 82 offline shops throughout the country and around 10,000 products within their range. This brand distributes products through multiple channels: online, offline, call-centre and mobile app. Our task was to audit an existing Google AdWords campaign and provide ways to increase the return on invest- ment in this marketing channel. The challenge 20152015 PPC campaign audit - Campaign settings and targeting analysis - Campaign structure analysis - Content-audit (analysis of target keywords, negative keywords and ad banners) - Web-analytics and tracking system audit. Strategy2015 Key findings Chaotic structure to AdWords account The original structure made it difficult to compare the sales by each

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