Consistent product data and enhanced customer experience: Bühler realizes product cube based on SAP Hybris PCM Bühler AG is not only a leader in the manufacture of machines and equipment for processing grains, cocoa, coffee, and other raw materials but also a solution provi- der of die-casting and surface-coating technologies for the automotive, optics, and printing ink industries. This diversity is reflected in the technology group’s wide pro- duct range, which is regularly extended by the addition of new innovative products. To be able to structure and correlate all product data meaningfully and to ensure seamless omnichannel experiences, Bühler decided to implement the product cube solution based on the SAP Hybris Product Content Management (PCM) in collabo- ration with the con

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