Connecting people and information THE GEORGE WASHINGTON UNIVERSITY CASE STUDYCASE STUDY • Th E gE orgE w AShing Ton Univ Er SiTY PAgE 2 The george w ashington University (gw ) is a private university and research institution in w ashington, D.C. Founded in 1821, gw has since grown to span three campuses and enrols more than 26,000 students. The institution is renowned for developing global leaders and boasts alumni such as former Secretary of State Colin Powell and First Lady Jacqueline Kennedy o nassis. Key to supporting gw ’s prosperity is the Division of Development and Alumni r elations. This team of nearly 200 fundraisers, alumni relations officers, advancement services staff, and communications and marketing professionals is responsible for engaging alumni and securing dona

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