Aligning intranet strategy with company strategy FOX SPORTS CASE STUDYCASE STUDY • Fox Spor TS pAGE 2 Fox Sports is Australia’s largest production company and aims to be recognized as a “best employer”. Key to achieving this is delivering engaging communication across all levels of the business. Fox Sports’ aspiration is “to deliver the best sport in the world in a way that emotionally connects fans to the game and to Fox Sports.” For Fox Sports to achieve its aspiration it had to ensure it was emotionally connecting with a key audience: its people. o ne step towards achieving its goal was appointing a Corporate Communications Manager who had accountability for launching a new intranet for Fox Sports. Greeno rbit (formerly Intranet DASHBoAr D) had been the company’s intranet of c

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