Mobilizing communication and operations SUPERFOILER GRAND PRIX CASE STUDYCASE STUDY • SUpErfoil Er Gr An D prix pAGE 2 The SuperFoiler Grand Prix is a global sports entertainment platform focused on a new generation of ‘on-water flying machines.’ i n its inaugural series, six crews of the world’s best sailors will race around five iconic waterways in Australia and be broadcast on national television. The team bringing this ground-breaking concept together are spread across the country and are experts in their field, including a media team, marketing team, events managers, race directors, boat builders, engineers and sailors. o f this talented group, the majority work on the ground — or water — and are constantly on the move. Marketing Director, Elise Turner says, “The Superf oile

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