Case Study

Comvita Deepens Customer and Brand Understanding

Comvita Deepens Customer and Brand Understanding

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Inspired by the natural health benefits of honey, C omvita was founded in 1974 by C laude Stratford and Alan Bougen. The creators established C omvita on the principles of running a business as a force for good to help people, and are proud to have a workforce of people who feel they are part of a much bigger picture. C omvita now has over 500 staff across New Zealand, Australia, Asia, the UK and USA. INSIG HTFUL With an advanced system integrated into Salesforce®, C omvita is able to gain better insights into their customer base. Through leveraging the information in their database, their easy to use, cost-effective system now delivers a robust measurement of customer loyalty. COM VITA DEEPENS CUSTOM ER AND BRAND UNDERSTANDING E VOL VE D Long term, C omvita will be ab

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