With a mission to boost business in Queensland by attracting investment, assisting exporters, facilitating high-profile inbound visits from Ambassadors and trade delegations and outbound ministerial visits and trade missions, T rade and Investment Queensland (TIQ) has high stakes attached to the success or failure of its C ustomer R elationship Management (C RM) system. TIQ has 160 staff in 11 countries. While the organisation communicates internally in English, the staff are multilingual and communicate outside the organisation in the local language. All these communications need to be recorded and stored. C E NTR AL T rade and Investment QLD (TIQ) now use one system to record client data which is immediately available across the entire organisation - 11 countries - red

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