Case Study
Complex sports audio operations, streamlined to drive efficiency and revenue
CUSTOMER STORY WO STREAMING & WO ON DEMAND MORE BENEFITS Integration Export ad ops to any order management system. Analysis Track sales performance and predict inventory usage. Reliability Deliver a high-quality listening experience while meeting blackout requirements by DMA. 1 2 3 THE APPROACH The company adopted WideOrbit’s full digital audio suite: WO Streaming for live-streamed content and WO On Demand for podcasts, together to manage and monetize digital audio streams and on-demand content from a single technology platform. The WideOrbit digital audio suite helps the company monetize audiences and execute campaigns across live audio streams and podcasts. It can target listeners on both media formats together, provide proof of performance, and generate a single invoice f