Cold Email Your Way Out of the Ice Ages: How Sales Reps Can Perfect Their Prospecting Techniques & Achieve Double Digit Reply Rates2 www.leadiq.com Copyright © 2021 LeadIQ, Inc. All rights reserved. Table of Contents Intro 03 04 08 11 Step One: Getting Noticed Step Two: Best Practices for Making Your Opened Email Stand Out Step Three: Bringing it All Together Writing Catchy Subject Lines How to Make Sure Your Prospect Reads the Whole Email Finding Five Research Points Workshop Final Tip for Writing Cold Emails That End the Ice Ages Reeling Them in with Preview Text Lines Owning a Friendly “From” Address Preserving Your Sender Reputation3 www.leadiq.com Copyright © 2021 LeadIQ, Inc. All rights reserved. Intro These days, cold emailing and the Ice Age have a lot in common. Imagine that a

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