Case Study

Eski.mobi serves businesses going mobile with AMP

Eski.mobi serves businesses going mobile with AMP

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+ Founded in 2012, Moscow-based Eski.mobi is a web design studio that specializes in adapting websites to run quickly and smoothly on smartphones and tablets. Their portfolio comprises over 200 projects, including ones for top Russian e-commerce companies such as OZON.ru, MebelVia, and Utkonos. Solution In late 2016, the company began reading about AMP and the mobile web. “We decided to launch our first AMP project using the same JavaScript-adaptive approach we used with regular adaptations for desktop websites,” says Artiom Tsympov, Eski.mobi’s founder. Working wholly in-house, the studio began offering AMP services to their clients. “We ask them to create a subdomain (amp.their-website.com) that forwards to our servers and add a single line of code to their canonical pages to point

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