+ Founded in 2009, Tokopedia has quickly become the biggest marketplace platform in Indonesia. They have a nationwide merchant network of over 2.7 million customers, 18+ million product listings, and an average of more than 50 million monthly visits. Solution In a highly competitive e-commerce market, it’s critical to provide the best user experience (UX) for customers, including for those using low-end smartphones on 3G or 2G connections. As Tokopedia’s mobile traffic grew, the company saw an opportunity to acquire new users and improve mobile conversions through this valuable channel. They built Accelerated Mobile Pages (AMP) versions of their top three types of organic landing pages types: product, category, and trending. Overall, this resulted in 3.6 million AMP pages optimized f

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