In 2011, John Webber founded Carved in Elkhart, Indiana, to use computer-controlled machine tooling to make best-in-class phone cases. The first product was a skin made from wood veneer that customers could stick on the back of their phone. The company now offers a full line of cases, wallets, phone batteries, and more via their e-commerce website. Their responsive, e-commerce website, built in-house in 2016, was only "50% responsive," Webber says. About 90 to 95 percent of their sales come through the site, half from mobile users. “Increasing mobile speed has been a top priority, as we know that performance is central to capturing, engaging, and creating loyal customers,” Webber adds. “Over the years, we experienced a surge in mobile traffic, but the conversions just weren’t keeping u

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