CLIQUE’S DATA-DRIVEN CREATIVE VISION: THE FUTURE OF SOCIAL CURATION CASE STUDY + +If you’ve ever wondered who the virtuosos are behind the wildly popular destinations Who What Wear and Byrdie, join the club. Or should we say, clique. Clique is a global media, marketing, and consumer brands company in the vanguard of industry innovation, taking a leading data-driven approach to its creative process. This strategy ensures that each of the business’ brands deliver the type of content and products its audiences love and want to engage with. It’s a no-brainer method crafted by some of the brainiest (and coolest) in the biz. A Sea of Imagery Clique’s successful social presence across its brands did not come without some struggle: the teams needed an efficient way to source high per

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