CHALLENGES Cindyhas been in real estatefor10years and she’s built herbusiness byfocusing on her clients. She was holding open houses to meet prospects, but she needed a way to stay in touch with them. She knew that having a presence on social media was importantandthatsendingregularemailswasanonintrusivewaytostaytop-of-mind with hercontacts. But building a newsletterwas dif?cult to navigate technically, and she didn’t have the time to create high

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