The Definitive Guide to Legal Marketing by 120/80 offers a comprehensive roadmap for law firms to attract and convert clients in an increasingly digital world. It details the legal buyer’s journey—from triggering events to retention and advocacy—and explains how digital channels like SEO, PPC, reviews, and community engagement play critical roles. The guide also covers legal marketing compliance (e.g., CAN-SPAM, non-solicitation) and emphasizes the importance of building trust through optimized, client-focused online presence. Designed to help firms win in today’s competitive landscape, the guide blends strategy with actionable tactics.

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