Case Study
A client-focused culture and higher purpose breeds success
copyright Senn Delaney 2015 Los Angeles: t (562) 426 5400 London: t +44 (0)20 7647 6060 Web site: www.senndelaney.com | video channel: http://sdtv.senndelaney.com Senn Delaney case study USAA “People ask me all the time what is USAA’s secret sauce? I keep telling them that a big piece of it is the culture of this company, and it has given us a huge business advantage. You can see the improvement in customer satisfaction. You can see the bus